Issues

Research shows that marketing professionals are ignoring the laws of marketing

Is anyone listening to the consumer?

Marketing managers seem less and less capable of listening to consumers when developing new products. A research carried out by Beagle and the University of Amsterdam reveals the currrent problems. Read more about this issue...

 

Research by Booz Allen Hamilton confirms the principles of the Beagle innovation strategy

From research carried out by Booz Allen Hamilton among top-ranking managers in Europe, it appears that a large proportion are unhappy about their current innovation process. Successful product innovations require the exchange of fresh and new ideas, as well as the perspectives of product developers, marketing experts and, most importantly, end-users.
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