Creative Marketing Process
To break new ground successfully, Beagle offers
focus and speeds up the alignment process
within multi-functional teams, with the following
steps:
• Share goals and issues with business team
• Uncover relevant consumer insights
• Transform insights into distinctive and superior
promises
• Identify ‘reasons to believe’ the promise and
build credibility
• Make a choice
To optimise strategic concepts Beagle facilitates
consumer confrontation sessions in which the
developed concepts are sequentially recycled
and cascaded down, so the best possible choice
can be made.
Depending on the objective, the end result is:
• one breakthrough innovation platform
• a clear brand positioning
• a roadmap for product development
• a single minded message for advertising
Seeing is believing. Once the concept is clear
we visualise the benefits and “reasons to
believe” to make them tangible for seamless
implementation.
Experience in DIY (Akzo Nobel), Employment
(Clifford Chance, Procter & Gamble), Financial
services (ABN-AMRO), FMCG (Grolsch,
SaraLee/DE, Unilever), Travel & Tourism (TUI,
KLM), Electronics (Philips), Publishing (VNU).